How Prospective Buyers Shop for Small Businesses: A Report

How Prospective Buyers Shop for Small Businesses: A Report

With rapid improvements in smartphone and tablet technology, Americans have changed how they shop for everyday goods and services. The same holds true in the business-for-sale marketplace, where mobile is enabling anytime, anywhere access to promising new business ventures.

San Francisco, CA – March 12, 2013 — American consumers and business buyers are proving that they will use their mobile devices to shop for just about anything-including small businesses that sell for hundreds of thousands of dollars or even more.
A recent study by, the nation’s leading online business-for-sale marketplace, showed that buyers are increasingly browsing listings on smartphones and other mobile devices. An industry that once relied on time-consuming, in-person scouting and site visits to source opportunities now depends on online marketplaces like and their mobile sites to help prospective buyers narrow their search to a few, well-suited finalists.

According to the web traffic study, unique mobile visits increased 143 percent from January 2012 to January 2013. As a result, mobile visits now account for 28 percent of total unique visitors, up 88 percent from the same time last year.

The dramatic rise in mobile traffic demonstrates a surprising trend in the way buyers search for potential business acquisitions. While it’s easy to envision consumers buying everyday products from their mobile devices, a small business purchase requires significantly longer and more thorough research. However, as mobile device interfaces, screen-size and processing speed improve, buyers are utilizing their smartphones and tablets to help them research interesting businesses from the field and from the comfort of their living rooms.