FOR SALE eCommerce ATV-UTV Accessory Manufacturer Distributor

eCommerce ATV-UTV Accessory Manufacturer Distributor 19988

Asking Price:  $5,550,000

Sales: $3,191,930

FF&E: $221,000

WIP/inventory/AR: $403,000

Adjusted EBITDA: $1,127,894

Business Description: Company is an industry-leading 10+ year-old manufacturer that engineers, fabricates and direct-sells 160+ proprietary accessories for most all-terrain-vehicles (ATV’s) and utility-terrain-vehicles (UTV’s). Their main market is the Mud Industry, followed by Sand Dune Riders, Hunters and Trail Riders. Most ATV-UTV owners want to customize their machine much like sport car owners do. Their products are among the top choices for customizing and adding performance. The company’s products improve the looks of the machine while also adding protection the ATV-UTV. Their customers range from mostly individual customers, to customizing shops, to dealerships (who install and use the products), to retailers who resale the products. The company is completely e-commerce with multiple websites and a dealer portal.

The founder developed and patented their showcase product. Sales are 100% internet-based, pre-paid and with a growing international network of dealers. The business has experienced significant growth with gross profit margins of ~55% to 65%. Products are in high and ACCELERATING demand globally. The founder grew the concept from a part-time garage-based business to a full time thriving and growing owner-operated enterprise and, finally, to the current employee-operated business. The founder is an inventor at heart and does not want to manage the continued growth of the business. All manufacturing processes are simple, safe, easily trained and readily expanded. The business can be operated and relocated anywhere in the country.

2020 Sales by Distribution Channel: 1) eCommerce Sales Direct to Consumer 38%, 2) Top 10 Dealers 51%, 3) All other Dealers (~201 Dealers) 11%

The business operates with 5 full-time employees (and is currently adding employees). The owner oversees the business and works approximately 8 hours per week, as needed, while relying on their trusted and trained General Manager to run the company. The General Manager oversees all aspects of the business including sales, customer service/communications, product development, enrolling new dealers, managing bookkeeping, parts ordering and hiring/firing/managing employees.

Explosive growth has occurred, and the business is poised for continued growth and expansion in a virtually untapped and inadequately serviced market. The business has the top organic SEO internet presence with no paid advertising. Leads are primarily repeat and referral with a large body of industry experts promoting the superior performance of the products. A new, energetic owner can significantly increase sales & profits in many ways.

Facilities:  The business occupies approximately 3,500+/- SF production-shipping leased for $2,000/month.  The owner estimates that approximately 100% of the space is utilized and the business would benefit from relocation into a new space.

Competition:  The business attracts customers from around the world.  While the industry is competitive, the company is recognized as the market leader.  Despite the presence of competitors, the business has continued to thrive and can further grow with marketing and adding drivers.

Purchase Price:  The asking price for the assets of the business is $5,500,000 with $1,000,000 CASH down payment and balance financed as an SBA7(a) loan. If required by a commercial lender, the seller will consider financing up to 10% of the price to a purchaser qualified/approved by the seller. All financing is to be personally guaranteed. Seller prefers to sell for ALL-CASH. The assets include Accounts Receivables valued at $0 (no AR accounts), FFEV (Furniture, Fixtures, Equipment and Vehicles) valued at $221,000, raw material inventory valued at cost $338,000 and finished product inventory valued @ 60% of retail $65,000. The price will be adjusted for actual accounts receivables and inventory as of the sale date.

Growth & Expansion: The seller’s primary marketing strategies are strong SEO (Search Engine Optimization) and developing and maintaining a large, extensive product lineup (larger than any competitor in the industry). The business receives leads from multiple sources including: 1) websites, 2) current dealers/distributors, 3) repeat customers, 4) referrals, 5) new dealers/distributors, 6) cool, sexy exposure a) TV, b) Magazines, c) Industry Television, d) YouTube via videos uploaded by satisfied customers and endorsements by industry companies. (ALL PERFORMED BY CUSTOMERS AND NOT PAID BY THE BUSINESS!) A new, energetic owner can further increase sales & profits in many ways.

Support & Training: Seller will train buyer for 6 months included with the purchase price. Seller is willing to provide additional training or support at mutually agreed compensation for a finite period (such as product development).

Reason for Selling:  Retirement


NOTE: The sale of a business is confidential and discreet; PLEASE DO NOT VISIT THE BUSINESS OR SPEAK WITH ANY EMPLOYEES. We know about many businesses that are for sale but might not be advertised. Check out www.adamnoble.com for more information and consider registering your criteria as a purchaser.


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For information, reference eCommerce ATV-UTV Accessory Manufacturer Distributor Business for Sale 19988 and contact Jeff Adam, PE, MCBC, FRC, CBB at Adam Noble Group, LLC
Phone: (817) 467-2161

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